![]() ![]() Avid revealed its Media Composer 2019.5 update (scheduled for release the end of May). While past product announcements at Connect have been subdued from the vantage of Media Composer editors, this year was a major surprise. ![]() Part of the editing team from the series Atlanta was on hand to discuss the team’s use of Premiere Pro and After Effects in their ‘editing crash pad’.įor many attendees, NAB actually kicked off on the weekend with Avid Connect, a gathering of Avid users (through the Avid Customer Association), featuring meet-and-greets, workshops, presentations, and ACA leadership committee meetings. A smaller, but no less important feature is Adobe’s ongoing effort to improve media performance on the Mac platform.Īs in past years, their NAB booth was an opportunity to present these new features in-depth, as well as showcase speakers who use Adobe products for editing, sound, and design. These are solid additions in response to customer requests, which is something Adobe has focused on. For editors and designers, the hallmarks of this update include a new, freeform bin window view and adjustable guides in Premiere Pro and content-aware, video fill in After Effects. The NAB season unofficially started with Adobe’s pre-NAB release of the CC2019 update. And as ever, consolidation continues – this year VizRT acquired NewTek, who has been an early player in video-over-IP with their proprietary NDI protocol. Other companies, like Blackmagic Design, are being encouraged by their larger clients to fulfill those needs. Companies that might have appeared less relevant, like Grass Valley, are back in a strong sales position. This replaces copper and fiber wiring of the past, along with the devices (routers, video switchers, etc) at either end of the wire. Specifically the world is shifting to an IP-based infrastructure for signal routing, control, and transmission. These appeal to larger customers, such as broadcasters and network facilities. This was a nuts-and-bolts year, with many exhibits showing new infrastructure products. Autodesk, which shifted to a subscription model a couple of years ago, had a demo suite in the nearby Renaissance Hotel, focusing on its hero product, Flame 2020. Apple – well, they haven’t been on the main floor for years, but even this year, there was no off-site, Final Cut Pro X stealth presence in a hotel suite somewhere. RED decided last year that small, camera-centric shows were better venues. Quantel products remain as part of Grass Valley (now owned by Belden), which is the consolidation of Grass Valley Group, Quantel, Snell & Wilcox, and Philips. There’s not much point in promoting stereo 3D at NAB if most of the industry goes ‘meh’.īig exhibitors of the past, like Quantel, RED, Apple, and Autodesk, are gone from the floor. Not that these are gone – merely that they have refocused on the smaller segment of marketshare that reflects reality. ![]() Gone or barely visible were the fads of past years, such as stereoscopic 3D, 360-degree video, virtual/augmented reality, drones, etc. ![]()
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